Compliance

TCPA Compliant SMS Marketing for Restaurants (2026)

·6 min read

Why TCPA matters

The Telephone Consumer Protection Act regulates how US businesses can send marketing SMS. Violations are $500, $1,500 per message. For a restaurant blasting a 5,000 customer list, one mistake can be career ending.

The four essentials

1. **Express written consent**, a clear opt in tied to the phone number. 2. **Double opt in**, confirm the number actually belongs to that person. 3. **STOP / HELP auto replies**, required by carriers, not just the law. 4. **Consent audit trail**, when, where, what they agreed to.

The 2026 carrier landscape

US carriers (and their A2P 10DLC registry) now reject unregistered campaigns outright. You need a brand registration, a campaign type, and a documented consent flow before a single message goes out.

How Syntra AI handles it

  • Branded opt in pages with double opt in built in.
  • A2P 10DLC registration done for you on Starter and above.
  • STOP / HELP auto replies enforced platform side.
  • Per customer consent record, exportable.

You stay focused on the food. We stay focused on keeping you out of court.

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